No its not a bloody free load balancer and never will be.

Last week we exhibited at Cloud Expo Europe, promoting the release of the new cloud products: ENTERPRISE AWS + ENTERPRISE AZURE. We love trade shows, it provides a platform to meet existing customers as well as potential new customers.

Several people visiting our stand mentioned the recent announcement that Kemp Technologies have released a free load balancer. Understandably they were interested to hear if we would be responding in kind, however in his usual politically correct mood our boss responded with:

No, its not bloody free and never will be”,
Malcolm Turnbull – CEO

As usual we had a good chat with the guys on the Kemp stand, nice people, with a good product – but apparently they said they don’t compete with us.

We really enjoyed meeting some existing customers and potential new ones. We even found a few people actually using the cloud! Most people were still mainly interested in virtual appliances rather than cloud based ones.

From what we can remember we had a great crack in the evening with one of our existing partners Hyve Managed Hosting.
I was slightly disappointed to hear they said we were, ‘lightweights and we out drank you’.
Simply not true! I think they were struggling more than us on day two…

This is our first year exhibiting at Cloud Expo Europe, we are regular exhibitors at IP Expo in London. The show was a great success but I must personally thank our stand builders Inspire Displays, we give them a vague sketch of what we want they go away and produce this amazing stand. Their stands are always cost effect, look impressive and they provide exceptional customer service. I can’t recommend them enough.

Here are a selection of photos from the show:






You Can Learn More About the’s Product Line By Going to

The original article/video can be found at No its not a bloody free load balancer and never will be.

About the Author: Shannon Lewis

Leave a Reply Cancel reply