This Week in Location Based Marketing #145: Your average run-of-the-mill NFC-enabled table


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Welcome to episode #145. On the show: Foursquare’s proactive recommendations; McDonalds’ NFC Happy Table; Ubimo closes m; The PGA Tour partners with Xirrus for outdoor WiFi; JDS Uniphase launches Location Insight Services; 7Eleven invests in Belly with Andreessen Horowitz. Plus our featured app is CO Everywhere, our mobile minute with Chuck Martin looks at the biggest threat to your mobile strategy and our special guest is journalist and author Nora Young.

Special Guest: Nora Young, author (The Virtual Self: How Our Digital Lives Are Altering the World Around Us) and journalist (25:00)

A Mobile Minute with Chuck Martin: The biggest threat to your mobile strategy is… (4:25)

Location fascination of the week: CO Everywhere (7:50)

Top news of the week

1. Foursquare turning over a new leaf with proactive recommendations (12:12)
2. McDonald’s NFC Happy Table in Singapore (18:20)
3. Ubimo (location-based mobile audience targeting) closes M (22:05)
4. PGA Tour partners with Xirrus for outdoor WiFi (36:30)
5. JDS Uniphase launches location insight services (40:40)
6. 7Eleven invests in Belly 12.1M with Andreessen Horowitz (44:50)

Resource of the week: Top 100 Geospatial influencers (49:55)

Click here to learn more about Xirrus’ wireless networking solutions

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