Thursday, 19 Apr 2018
Meraki

Introducing Cisco Meraki Presence Analytics


Presence displays real-time location statistics to improve customer engagement and loyalty across sites, and is built-in to Cisco Meraki APs with no additional cost or complexity. Data collected by APs is synced with the Cisco Meraki cloud and automatically reported in the dashboard, revealing visitor traffic trends, dwell time, and new vs. repeat visitor loyalty.

Use Presence to compare visitor trends between sites or after launching campaigns, and to find the effect of actions on visitor dwell time or repeat visit frequency. Customize the display to show data for a specific day, weekend, or even trends over a month.

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9 Comments

  1. To SCS | Small Business IT Services, IT Support Grand Rapids – you could
    use the no. of people who actuall log in to your public WiFI as a
    ‘conversion’. If you add a splash page to capture their details you can
    then track the progress through the sales funnel and even if they convert
    online, you can attribute the lead source fairly to the in store team.

    We’ve just partnered with Meraki and as the Marketing guy I am now
    double-excited about this partnership! This is great way to merge your
    digital and physical presence.

  2. We have a new video up on our YouTube channel focusing on our recently
    introduced #Presence Analytics features. See how this technology can help
    your business understand your customers better:

    Introducing Cisco Meraki Presence Analytics

  3. We have a new video up on our YouTube channel focusing on our recently
    introduced #Presence Analytics features. See how this technology can help
    your business understand your customers better:

    Introducing Cisco Meraki Presence Analytics

  4. Amazing potential for Retailers, hit up this link to register for a webinar
    and get a free access point. http://goo.gl/81p9iR We’ve given away 60 so
    far this week. #wifi #meraki #cloudnetworking #digicom 

  5. Cisco Meraki Presence Analytics gives you the ability to detect devices
    wirelessly (even if they are not connected to the network) You can use
    this information to create compelling datasets for industries like retail.

    For example we can give you data on:
    – Conversion rate (how many people are passing by and not stopping in)
    – Dwell time (How long are people spending inside your organization)

    This extends the usefulness of WiFi past traditional IT to teams such as
    marketing, business operations and finance!

  6. We have a new video up on our YouTube channel focusing on our recently
    introduced #Presence Analytics features. See how this technology can help
    your business understand your customers better:

    Introducing Cisco Meraki Presence Analytics

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